Rationalization, marketing and iphones.

Like many technophiles of the world, I was sucked into the hype around the new iphones. I have had an android phone in the past, but, I prefer Apple. My wife, on the other hand, prefers Microsoft OS phones. That, however is not the point of this post.

I was determined to resist the urge to upgrade my phone early. I still have nine months on my iphone5 contract. I was just going to wait for the iphone7 (or 6s). At first the huge screened iphone plus seemed very unweildly. Then I was in a store with a display and put my phone beside the 6 plus. Bigger isn’t always better, right? Why do we keep having to remind ourselves, then? Still, I resisted. If I truly wanted one come March, I could upgrade on one of my kids lines and pass my phone down through the ranks. This is what everyone does with teenager phones, right? they get last years phones so we adults can stay trendy.

I discussed the situation and the unnatural draw of Apples marketing with my wife. We decided I would wait. We’d leave the option open for when we needed a phone to replace a dead or dropped phone. No, I didn’t ‘Accidently’ drop my phone in the blender or anything. I didn’t slam my phone into a closing car door, not that anyone does that. I resolutely stuck to my guns. No new phone. Period.

And then my wife comes into our room one day and says, “You’re son’s iphone screen stopped working. The picture is there but no touch. He can’t even turn the phone off. I guess you get to order that new phone.” My oldest kid has an iphone4. He would inherit my wife’s iphone4s and my wife would get my iphone5 until we could get her the HTC phone she wants. It took me about ten minutes to have the iphone6 plus ordered.

Then my rational mind kicked in. Not rational enough to try anything like cancel the order, however. I just realized I hadn’t actually tried to fix my son’s phone yet. I went and got it and sure enough, no touch capability. I then remembered you can turn an iphone off by holding the power button and the home button at the same time for a few seconds. When the phone rebooted, it worked fine.

Hey, I followed the agreement. There was a broken phone at the time I ordered the new one.

My wife has killed a phone inside an otter box. Gravity, combined with a closing car door – ’nuff said. To replace that phone, we got an old iphone 4sfrom her friend. Currently her iphone, which might still be her best friend’s iphone on loan, has a shattered backplate. That’s a new thing since it was given/loaned to us. The case will drip glass shards on occassion. So I’m just eliminating an injury risk.

And that’s how I’m rationalizing getting the new iphone.

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